JACK'S MAGIC NEWS

Press Releases

September 21, 2010

Jack's Magic® Acquires Power Blue® Line of Products

LARGO, Fla. - Jack's Magic Products, Inc. Announces the Acquisition of the Power Blue Line of Swimming Pool Products.

Jack's Magic Products Inc. has acquired the Power Blue line of products from Custom Chemical Solutions®, Inc. High performance Power Blue products have experienced rapid growth due to their proven results in removing scum lines and scale from swimming pool surfaces, and in helping to keep swimming pool filters clean.

"With an average growth of 50% sales increase per year we are pleased with our success" states Tony Roland, president of Custom Chemical Solutions, Inc. Adds Roland: "However, we realized these superior products need to be solving more swimming pool problems sooner rather than later. Jack and his staff of industry experts are better positioned to offer these great products to a broader market sooner." Jack Beane, president of Jack's Magic Products says "Tony and his team have done a great job of building a strong following for Power Blue products, and we at Jack's Magic are truly excited to be offering these 'best in class' products, and to continuing to add to the success of this line of fine products." In addition to growth, Beane points out that there is a solid strategic fit: "Power Blue products remove scale, scum line, and other swimming discolorations, and that's a niche we at Jack's Magic have focused on for more than two decades."

About Jack's Magic® Products, Inc.

Jack's Magic Products, Inc., the pool and spa industry's leader in identifying, preventing and removing stains and discoloration, has built a reputation for innovative quality products and programs that deliver results. By treating stain issues with the pool water left in the pool, it is estimated that The Jack's Magic Stain Program™ saves over 200 million gallons of pool water annually that would otherwise be lost if a pool was drained and acid washed. Jack's Magic is one of the most widely known and respected brands, and is marketed and distributed nationally and internationally. Committed to the highest levels of customer satisfaction, Jack's Magic supports its brand, products, programs, and customers through training, education, and support.

July 29, 2010

AQUA Magazine
A Clearer Alternative

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July 28, 2010

Jack's Magic® New Filter Fiber Stuff™ is High Performance "Green" Product

LARGO, Fla. - Jack's Magic Products, Inc. Introduces The Filter Fiber Stuff™ product line of cellulose filter media combining high performance with environment-friendly.

Jack's Magic Filter Fiber Stuff™ cellulous filter media is a safe, non-toxic alternative to DE. The Filter Fiber Stuff is super concentrated, requiring less than half the amount required of DE (by weight) to deliver swimming pool water of the highest quality. The Filter Fiber Stuff significantly extends filter runs providing great value. The Filter Fiber Stuff is completely biodegradable and non-toxic, making backwashing safe for the environment and easy for the pool operator. The Filter Fiber Stuff also works well with sand and cartridge filters, enhancing their filtration performance as well.

As a replacement for DE in DE filters, so much less of The Filter Fiber Stuff is required that Jack's Magic has introduced its "residential" sizes of the product in re-sealable bags, adding even greater convenience to the product. The Filter Fiber Stuff is also available in commercial sizes.

"Many pool professionals and pool owners have expressed a strong interest for 'green' products for their pools" offers Jack Beane, president of Jack's Magic Products, Inc. Adds Beane: "We are proud to offer The Filter Fiber Stuff, which is not only a bona fide 'green' (environment-friendly) product, that is safe to handle and use, but also a high performance product, that saves time and money." Jokes Beane, "This is one time a 'green pool' is a good thing."

About Jack's Magic® Products, Inc.

July 2010